Ad & Creative Tool Review
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Captions

AI editing for short-form vertical video, from real footage

4.3 / 5Free tier available, paid plans for advanced editing featuresMRBy Michael RegeerTry Captions

Overview

Captions grew from an AI-captioning app into a full video tool that enhances real creator footage, eye contact correction, AI editing, script changes after recording, rather than generating avatars entirely from scratch.

Who it's for

Creators and brands with some real footage who want to polish and edit it faster with AI, rather than generating fully synthetic avatars.

Strengths & weaknesses

Strengths

Enhances real footage rather than replacing it, which keeps an authentic creator feel

Eye contact correction fixes the common problem of creators looking at a script instead of the camera

Strongest specifically for short-form vertical formats: Reels, TikToks, Stories

Weaknesses

Requires real recorded footage as a starting point, unlike fully AI-generated avatar tools

Less suited to bulk-generating ads with zero filming than Arcads or HeyGen

Pricing

Free tier available, paid plans for advanced editing features. Always confirm current pricing on the official site before committing. Software pricing changes frequently.

Our verdict

Captions is the right pick when you have real footage to work with and want AI to handle the editing grind, not when you need to generate video from nothing.